How to Use Social Media As a Candidate Magnet

How to Use Social Media As a Candidate Magnet Organisations are increasingly using social media as a recruitment tool to help promote job vacancies, and it can be particularly effective at reaching up-and-coming talent. This isn’t surprising when you consider that recent research showed that 86 per cent of people in the first 10 years of their career are likely to use social media in their job search. As recruitment consultants, we’ve adapted our approach to incorporate the powerful tools of social media. We also look to advise employers on how they can make full use of their digital presence to help to attract high calibre candidates, and those likely to be the best cultural fit. Create engaging brand social channels The business social channels which are likely to have the most impact on potential candidates are those which are engaging all of the time, not just when an organisation is recruiting. Just as employers are likely to have a look at any potential employee’s social media activity, they will be doing the same back. Social channels are some of the best platforms to really bring an organisation’s culture and values to life. Businesses which regularly keep their social media accounts updated are more likely to demonstrate how they are great employers and can show talented individuals how they could fit in. For organisations faced with a candidate short market, this could be the aspect which makes the company stand out from the competition. The are many ways in which an organisation can showcase its employer brand online. These include uploading ‘behind the scenes’ photos of the team at work and having fun, sharing interesting success stories, commenting on industry news and posting about corporate social responsibility activities. It’s worth investing time to engage online with those working in your industry, in the same way businesses would with customers, as you never know when that person could the ideal new recruit or be the one to recommend a vacancy to someone they know. Utilise your existing employees Current employees can also act as online ambassadors. This could include working with them to create a blog post on a ‘day in the life’ of their role or through a supervised ‘social media takeover’ for the day. Having content from a range of people at different levels and roles can help to paint a better picture of an organisation’s culture to the outside world. There’s also the option of asking staff to contribute to the organisation’s LinkedIn page by writing a short paragraph about their job, how they got it and what advice they’d give to someone else looking for a similar role. Promote your vacancies on social When it comes to promoting vacancies, social media can help organisations reach more passive candidates, as well as active job hunters. This could potentially increase the quality and quantity of applications received, and increase the chances of finding the right fit. Facebook, LinkedIn, Instagram and Twitter all have the potential to help employers attract more applications. To help reach the best talent in your field, it’s worth considering what social media platform is most used by people in your industry. Where are your current employees most active for example? Instagram may not seem the most obvious place to further promote a career opportunity, but it is a platform which is especially popular with people in the creative sector. As a very visual platform, organisations can think creatively about images which showcase the role and then use appropriate hashtags to help increase views. Promoting vacancies by social media can also provide the chance to show more personality, if you feel it is appropriate. For example, the ‘running man’ recruitment video by New Zealand police was an internet hit, watched over 800,000 times. Follow, engage and add value It’s also worth following and engaging with the social media accounts of high quality recruitment companies.  Its important to  look to add value through social and digital content by providing advice on everything from CV tips through to interview skills. Its a good idea as well to put a  big focus on providing useful content for employers, sharing expert advice on HR, recruitment, talent retention and employee engagement.  We  aim to support local businesses, so part of this includes building an online community of best employers to help share best practice. However well an organisation uses social media, it may not always be the best way to find top talent. Sometimes it can be better to work directly with expert recruiters. We know that employers are likely to check out our social media channels when searching for the right consultants to work with, and we want to show our culture and expertise to the best effect.

5 Reasons You Should Hire Remote Workers

5 Reasons You Should Hire Remote Workers According to Global Workplace Analytics, the Fortune 1000 companies are changing the way they do business because they understand their staff can now work from anywhere thanks to the mobile internet. Studies have shown that most employees are away from their desk for around half of their working day. Meanwhile, remote working among the employed is the fastest growing employment sector. More companies are realizing the benefits of letting their staff work from home and recruiting from around the globe. So why are they making that choice? Here are just five of the benefits of remote working. 1. Talent Regular recruiting relies on the fact that you can find the right person within commuting distance from your offices. Failing that, you need to choose from a pool of candidates who are willing to move for the role. But when you hire remotely, your talent pool becomes the entire world. Whether that Rockstar employee is the other end of the country or the other side of the globe, it doesn’t matter. You can add them to your team. 2. Productivity Study after study has shown that remote workers are more productive. There are several reasons for that, but here are just a few: Remote staff are happier and healthier because they have a better life-work balance. Because they don’t have to commute, they start their day feeling less stressed and healthier; commuting is really bad for our health. Telecommuters are less likely to take time off work if they’re ill. They can just work in their PJ’s and nap when they need to. Staff who work from home tend to be more self-reliant, so when they’re faced with a problem they find a workaround quickly. Remote staff can work when they’re at their best, whether that’s 6 am or 8 pm. This not only means more gets done when they’re working, but they’re also more likely to put in extra hours at weekends and during holidays. 3. Retention Working from home is seen as a huge bonus for employees. If you have a role that lets them work from home full or part-time, then they’re less likely to look elsewhere. You’re less likely to lose a remote worker, especially if your competition doesn’t let staff work from home. And because they’re happier and healthier they’re less likely to start looking for pastures new. 4. Cost-Savings Hiring remotely saves you money in a number of ways; the first of which is linked to the point above â€" you’re less likely to need to pay to replace remote staff! But when your candidate pool is the globe, you can hire from countries where the salary costs are lower. And of course, if your staff aren’t in the office, you don’t need office space for them. No desks, no computers, no phones, no stationary and coffee costs. 5. Diversity When you hire remotely, you get a more diverse staff. You give yourself access to people who need to work from home due to circumstance; working mums, those with health conditions or disabilities that restrict their movements. And if you’re hiring globally, you’re hiring people who live and work under different conditions to your own. Having a more diverse staff is good for business. When you combine people of different races, religions, cultures and life experience you immediately add more viewpoints to any problem that you are trying to solve. That translates to more rounded solutions. Convinced? There are plenty of great reasons to hire remotely. But you might have concerns because of high profile failures by big companies such a Yahoo (who now lets staff work remotely again). Hiring remote staff isn’t for everyone, if you like to micromanage your staff then you won’t enjoy the experience. And certain jobs, such as creative roles, are better done in a team environment. But for other jobs, there is a wide world of remote work out there. Maybe it’s time to join it?

David Grutman Bartending in Aventura to the King of South Beach Nightlife - Personal Branding Blog - Stand Out In Your Career

David Grutman Bartending in Aventura to the King of South Beach Nightlife - Personal Branding Blog - Stand Out In Your Career Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, mentorship, and experiential marketing. How did you initially get involved in the nightlife industry? How did you go about making it a career? I was born and raised in Naples, Florida, which is a very small retirement town, and I graduated with my Finance Degree from the University of Florida. After graduation I wanted to do something before moving home and selling title insurance. I said, “let me go to South Beach and bartend for a year before I go home and do that.” I saw that Tom Cruise movie Cocktail and thought that would be crazy. Sadly enough, I’m not the best-looking guy in the world, I’m a little chubby and a Jewish guy, and nobody on South Beach would hire me to bartend. The only job I could get bartending was at a restaurant in the Aventura Mall called Biz Bistro. The owner of the mall owned a restaurant and that’s how I first started working with Jeff Soffer. The executive chef, Victor, and the sous chef, Sascha Lyons, got me really passionate about hospitality and service. I quickly realized that this is what I want to be a  part of for the rest of my life. It’s evolved a lot; obviously I went from being a restaurant manager to then opening a nightclub in Fort Lauderdale. I was the General Manager at Velvet Lounge and from that experience I realized how events and marketing really turn the meter for people. From there I went down to South Beach and I met Tim Hogel, who owned Tantra Restaurant Lounge, which at time was the hottest club ever. This was where I learned how to put events together with brand sponsorships and celebrity hosts, amongst other things. A couple years later I rented a hotel with people that I’d met from New York for New Years Eve, called the Sagamore Hotel, and I oversold it by 3,000 tickets and it was a disaster. I had Adrian Brody as my host, DJ AM and Samantha Ronson providing the music and supermodel Carmen Kass as a celebrity guest. I saw how putting this all together created a swell of people going crazy. From that I got my pick of all the clubs on South Beach. Roman Jones, at Opium Group, asked me to com e on board his team and it gave me a platform to really grow to a bigger level, it was a great experience over the years. Around this point in my career the VMA’s and the Super Bowl were coming to Miami. I met two guys, Ryan Schinmann and Brian Gordon, and we decided to open up a company that did branding, marketing, and events with the plan to service these corporate clients the way they were used to in New York or in Los Angeles, but in Miami. That’s how we started Miami Marketing Group. We ended up doing events for DIRECTV, ESPN, Victoria’s Secret, as well as several of the biggest brands in the world. When Jeff Soffer was going to remodel the Fontainebleau he came to me and said, “David I really want to do a place that’s’ more of an event based club.” It made sense for us to get involved. It’s all about the content at the end of the day; to keep your nightclub hot and fresh and that’s really the way we look at business, and every night is an event. It’s more than just booking the DJ and the music. We actually create a whole event and party around it. That’s how LIV was born. Si nce the grand opening of the Fontainebleau, LIV has gotten better year after year. You got to keep in mind I wasn’t some kid whose dad was rich or someone who sold their company for a billion dollars and wanted to go play in the club industry. I literally started off as a bartender. What are some of the guiding philosophies that help guide your success? Can you provide some examples of how you apply them? I’m always up by 9AM or AM because 90% of the club world doesn’t wake up until 1 PM in the afternoon. Half of the fight is being there. When I first started off I read so much about the business, I looked at every blog, every newspaper, pretty much everything I could get my hands on. I would try and find the best opportunities to apply what I thought was hot or capitalize on an emerging trend. I would actively search for the best people to make those kinds of connections. “Connections in our business are everything.” Some people might try and burn someone for something like a hundred or two hundred bucks but it’s just not worth it. Today, I’m dealing with people I’ve been doing business with for 20 years in some cases. I went to college with Paul Morris (Founder AM Only) and Emma, who is a big agent at AM Only. This is just one example that came to mind of people I’ve known since college and work with to this day. Relationships are everything. Some people just dont get that and they will fuck people over for just a little bit of money and that’s crazy to me. I’m focused on what makes sense long term. “Good talent always finds a place.” I’m really close with all the guys in Swedish House Mafia. There was a time when they released Amy Thomson (ATM Artists), their manager, whom I think is one of the most talented people in the business. A lot of people in the music business kind of shunned her during that time. I embraced her even more then. She ended up getting Kanye as client and the Swedish House Mafia guys came back to her. Good people go through ups and downs but they will always rise to the top. You should never turn your back on good people. “It’s really stupid to not care about a relationship and forget to think about the long term.” When Swedish House Mafia released her she spent thanksgiving with me that year. I worked with her getting Kanye as a client. She’s amazing, and there are so many good people just like her that go through ups and downs. You just got to be aware that good talent and good people are always going to rise to the top. That is just the way it is. Miami is one of the most hyper competitive nightlife markets in the country. How does the LIV STORY experience differentiate itself from the rest? To start off with we try and build a better mousetrap from the beginning. I dont think there really is another space, currently in Miami, that really has a better flow, better lights, and better sound. Besides that we really focus on throwing a party, and I think at the end of the day people are coming to a nightclub because they want to party. They don’t just want to be shoved around like cattle. They want to feel like they are part of an experience. People love to say that type of catch phrase in this business, but we really deliver on it every night and each event has great content. “Nightclubs have opened and closed around us. They’ve offered our DJ’s a hundred grand more and offered other people on our staff more but they don’t seem to leave. The reason why is because we are consistent and we really try to do what we say. “ Your clubs are mentioned in countless songs of various genres. How did you foster such a positive relationship with your celebrity clientele? Our LIV ON SUNDAY party is of a special blend  and the marketing behind it has just been insane. We did this from the beginning. A lot of clubs start a hip-hop night five years after they open. We did it right away and we’ve had so many great performers come through. We have DJ’s that encourage our celebrity guests to come up and perform and the celebrities really feel like they are part of the night. I think that’s a main factor because it truly becomes their night and they in-turn embrace it. You got to understand that once you perform at LIV ON SUNDAY, that’s your night. It’s an experience being part of LIV ON SUNDAY. It’s something they live and breathe. It’s similar to having a ton of cheerleaders out there that just live for your brand. When I leave Miami and I go to other countries and visit spots like Ibiza, people can’t wait to run up to me and tell me about the experience they had at LIV. They can’t wait. It’s extremely humbling. What do you look for in the people that you hire? So to answer your question I have to tell you how I discovered Jona Araujo, who is now our Head of Digital at MMG. He was tweeting @ me everyday and I noticed his passion. I always look for passion and an entrepreneurial kind of mentality. I look for people that are like-minded entrepreneurs that want to be a part of something bigger, and can bring a lot to the table. Jona previously worked for Apple, and has grown from just handling our twitter; to overseeing all our online digital media for LIV, STORY, and LIV Sun Life Stadium. He works on branding and marketing, in addition to his technical responsibilities. He makes sure the photographers are where they need to be, the pictures are spectacular, and all our content is perfect. He also creates and manages our online content, ticketing, a little bit of PR; and everything in between. It’s great to see the evolution of his role. Jona went from being a fan of Skrillex, to being friends with Skrillex. It’s a really cool situation to promote that sort of growth. “I look for talent everywhere. You never know when you’re going to find great talent. When you find it you have to snatch it.” The only way to grow is to have people that are better than you, with you. By elevating others you elevate yourself. You have to surround yourself with great people. If you have a bunch of idiots around you are never going to grow as an individual or as a professional. We also look for people who want to support others. We often donate items to various charities in the Miami area and we also financially make donations to the Make A Wish Foundation. Where do you see yourself in ten years? I really want to do a hotel. I think the next evolution for me is a big restaurant then a big hotel. Personally, I think the hotel business is the next gradual move.

Like a Boss Creating a Work Capsule Wardrobe

Like a Boss Creating a Work Capsule Wardrobe It’s your average weekday morning: You’ve rolled out of bed, showered and dried your hair. Now, it’s time for the struggle of picking out what to wear. Whether you stare hopelessly into the abyss of your closet or try on look after look to no avail, it’s not the best way to start your day. Does this sound familiar to you? If so, it’s probably because you don’t have the workplace wardrobe you need to make mornings a breeze. There’s a simple solution to your problem, though: a work wardrobe capsule. A capsule wardrobe is typically comprised of a set of incredibly versatile pieces that fit you well and make you feel great. Capsules take the guesswork out of getting yourself dressed. Rather than rifle through a stuffed closet for something office-appropriate, you’ll create a set of items that you know you can wear. Here’s how to do it: Choose a Color Palette You will be so happy that you created a work wardrobe capsule from a predefined palette, as it ensures that everything you have will go together. That way, you can grab any one of your shirts and know that it goes with any of the bottoms, shoes and outerwear that you’ve chosen. Choose colors from the palette that suits your skin tone to ensure you look your best in your capsule clothes. Decide What You Need to Buy Before you head to the mall to fill your capsule with new clothes, go through what you already have â€"  your pre-existing wardrobe might just include some items that fit your color palette, fit you well and fit your work-appropriate requirements. Get rid of or donate everything else. Now it’s time to make a checklist of what you need for your new, complete work wardrobe. Here’s what you should have: Five to six shirts, so that you don’t have to wash them during the workweek Five bottoms, which includes pants and skirts Two dresses Two jackets or sweaters â€"  some type of outer shell for the office One to two simple, professional bags Six pairs of shoes This might not seem like much, but you can mix and match to create 30 or more unique looks. You can add accessories that you already have â€" statement necklaces, scarves, earrings, bangles â€" to make them feel even more special and on-trend. Go Shopping Your shopping trip won’t be as easy as grabbing a handful of shirts and skirts in your color palette. Instead, you have much to consider as you build your capsule wardrobe. Hemlines are especially important when it comes to dresses and skirts. They should hit you around the knee so that they’re workplace-appropriate. Imagine something like this chambray skirt. Consider the type of shoes that you typically wear to work and choose your pants from there. Tapered pants, like these from J. Crew, work with both flats and heels, while wide-leg pants only go with heels. Of course, if you prefer pumps, either option is fair game. Be a stickler for the fit of each item. You can get something that needs tailoring, but generally, the clothes you buy should fit and flatter you. Check the tags for care instructions. With so few items in your work-wear arsenal, you only want things that you can wash and dry at home. In other words, say no to dry-clean only options. Choose classic or simple, small patterns. Even if they’re in your color palette, a trendy pattern might look dated when the new season rolls in. Stripes and small dots, for example, never go out of style. Put Together Some Looks Once you’ve built your capsule wardrobe, it’s time for the fun part â€" putting together the looks that you’ll rock for work. If you’ve stuck to your color palette, everything you have should go together. However, it’s worth it to spend a few hours trying on a bunch of combinations from your capsule. You can check the proportions to make sure that a particular shirt goes with your wide-leg trousers or slip on a pair of heels with a dress to ensure that the look doesn’t expose too much leg. With these pre-made outfits in mind, you will have no trouble at all getting ready in the morning. Instead, you’ll walk out the door each day looking and feeling as fabulous as you should.

Need a Job? Great Tips For Hiring a Resume Writer

Need a Job? Great Tips For Hiring a Resume WriterThe best way to keep your skills relevant and up to date is by learning how to use resume writing services in Naperville. You can do this by conducting a simple online search or contacting them directly.Resume writing services in Naperville, IL is able to customize resumes for you to include any skills that you might be lacking. Having a CV that's not up to date is absolutely unacceptable in today's job market. Many companies prefer applicants who have 'lived' long enough to recognize necessary changes in the workplace. Be sure to ask them about their turnaround time.Looking for an affordable service in Naperville? There are several websites and firms that do it all for reasonable prices. Whether you need a resume, cover letter, or even a resume and cover letter service. These companies offer cheap services, or even customized services that meet your needs.Resumes are the first thing the employer sees when they go through your applicat ion, so it makes sense to get one that's unique. This is especially true if you're applying for a new position. Trying to find the perfect resume is like trying to find the unicorn; with a little bit of time and effort, you can find one that's right for you.However, if you're a business owner looking for professional resume writing services in Naperville, you may want to consider a more personalized approach. Perhaps you'd like a resume that includes a personal section and a professional section, or maybe a resume that has a modern look, updated to reflect changes in the industry.While the corporate world doesn't work well with the natural way of communication, you can still be effective and productive in this kind of environment. But, you'll need to be creative and innovative in order to stay ahead of the competition. Today's resumes have so many sections and information, you have to make it easy for the employer to pick out exactly what they need.If you have skills that you're hap py to share, use them, but don't feel obligated to have your resume turned into a portfolio. The employer will see only the material that they're allowed to see. It's their call to make. If you have job experience, that can be presented as well, but make sure to keep it brief and professional.Resume writing services in Naperville, IL can make any resume seem professional and relevant. Keep in mind that this job is much different than a resume, which is simply a collection of letters. This job is very specific and formal, so make sure that you know your way around and are familiar with your industry before engaging an expert.

Ease - Are You Blocked From Experiencing It - Kathy Caprino

Ease - Are You Blocked From Experiencing It Someone (I can’t remember who unfortunately) recently shared with me the saying, “Turn your mess into a message.”   I simply love that â€" perhaps because without realizing it, I’ve been doing that for a full eight and a half years since 9/11, and since I woke up and decided to transform my (messy) life and career.   I had, and still have, a good deal of mess to transform into messages! This week, I had a powerful shifting realization, thanks again to my dear friend and financial consultant Denise Hughes, that one of my most intractable “messes” is around my resistance to “ease.”   Ease is not something that has been a part of my professional identity or life.   In my twenty-seven years as a contributive professional, there’s been nothing easy about it.   Sure, I’ve achieved things I’m very proud of and excited about, and I’ve met many of my large goals.   But still I can’t say that any of it came “easily.”   No way, no how. This week, as I was exploring the idea of ease and why I resist it so fiercely, I had a very painful memory flash.   It was of my early teen life.   I recalled clearly how someone close to me used to say to me (and to everyone else) in a very critical and hateful tone, “Everything comes so easily to Kathy.”   This person used to brandish those words like a weapon, as if it were a terrible thing to have an easy life, and that it simply wasn’t fair, because her life was hard.   The implication was that God shined his light on me, and cruelly bypassed her, leaving her thwarted and miserable.   As I tossed that memory around in my mind, I experienced the real ‘aha’- I realized that all these years â€" my whole 49 years on this planet I’ve internalized the belief that if things come easily to me, then I don’t deserve them.   Wow… Believing I’m not deserving of ease has two damaging aspects â€"  first, deep down, it tricks me into believing that I don’t deserve all the good that I’ve created or attracted, and 2) it traps me in a fearful place, worried that others will judge me negatively, hold me apart from themselves, be envious of me, and think I am not worthy of what I have. Well…I can tell you that as of this minute, I’m DONE with my resistance to ease.   Done, gone, finished.   I’m shifting it consciously.   Be gone! Here’s what my spirit knows to be true When things come easily, it means you are in the flow â€" of life, of yourself, of your soul and spirit.   It’s not a bad thing that things come easily to you.   It’s supposed to be easy.   When you have ease, it means that you have consciously and completely given up your resistance to ease, and your attachment to struggle. Each day, I receive an inspirational email message from a neat group â€" Mike Dooley’s TUT Adventurers Club â€" and recently got this message worth savoring and embracing: “Kathy, it’s supposed to be easy.   Everything is supposed to be easy.   Everything is easy.   You live in a dream world. You’re surrounded by illusions, and the illusions change when you change your thinking! Tell yourself it’s easy.   Tell yourself often.   Make it a mantra.   Eat, sleep, and breathe it.   And your life shall be transformed. It’s supposed to be easy.” (From Mike Dooley’s Notes from the Universe) I’d add this â€" if ease is not your experience, there’s most likely something blocking you from believing you deserve or want ease.   Please take the time this week to dig deep and explore what might be keeping you from believing you can and will have ease from this moment forward, and that having ease is what you deserve.    You are strong enough to have ease, and to handle the envy of others who dont.   Ease is beautiful, perfect, and as it should be, for you and for me.    Let’s allow it into our lives, together, now.

Starting a Restaurant in Maryland How to Get Started

Starting a Restaurant in Maryland How to Get Started If you pay close attention to new businesses around you, you will notice that the majority of them are restaurants and coffee shops. The market is booming, giving opportunities to those who wanted to run their own restaurant to actually make the leap and start one. You too can make the same leap and open your own restaurant in cities like Baltimore. Maryland is the perfect place to open a new restaurant and we have the steps you need to take to open one in this article. Develop a Concept The most successful restaurants are ones that have great concepts behind them. The first thing you want to do when you are in the process of opening a restaurant is defining the concept for your new place. You can start a steakhouse, a seafood place, or a restaurant that serves nothing but traditional home-cooked meals. Think about the menu, the design of the restaurant itself, and how the two will work together to create a great dining experience. Once you have the basics covered, start working on more details. The name of your new restaurant, its brand, and even how you will market the new place can make a huge difference. Lastly, develop a clear business plan for the restaurant. Find the Perfect Location Location is very important in the restaurant business. You want a place with plenty of potential customers. You also want a place that is easy to reach, preferably somewhere that allows you to be prominent for more exposure. Picking a location is something you want to do with care. Aside from the business potentials of the place, you also have to think about building codes and other regulations. Before you can open your restaurant, inspections will be done to the place. The best way to avoid unexpected renovations is by choosing a property that complies with the municipal food service, zoning, and other requirements in Maryland. City-level regulations must also be considered at this stage. Build and Execute With the location settled, it is time to make your dream come true. Assuming you already have a brand and branding elements for the new restaurant figured out, your next step is turning the property into the restaurant you have in mind. This means working with a capable interior designer, getting the kitchen area ready, and adding furniture to the place. You may also have to do some renovations depending on the condition of the property. The majority of your investments are made at this stage. Fortunately, there are also ways to limit expenses as you set up your new place. When looking for furniture for the restaurant, for example, you can turn to suppliers like Restaurant-Furniture for discount equipment and furniture. The Finishing Touches Before the grand opening, there are health and safety inspections to deal with as well. You also need to recruit employees, train them, and make other finishing touches to the restaurant itself. After completing the necessary steps, however, you’ll have a brand-new restaurant that is ready to serve customers and all set for success.